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MSC Adds Another Industry Veteran

Press Release: MESA, AZ – MSC, North American Distribution Partner for Audiotec Fischer, BLAM, Escort Radar, Mobridge Interfacing, is proud to announce that it has named industry veteran Jeff Smith as Director of Specialty Dealer Support, effective immediately.

Smith brings an extensive history with more than 33 years in the 12-volt industry, including roles as a technician, shop owner, and, most recently, a decade heading up training and events for Stinger (formerly AAMP Global).

“Having known Larry and the MSC team for over twenty years, my admiration for their dedication to premium mobile audio products has only grown stronger over time. As both a dealer and end user, I have always been a loyal supporter of their high-end offerings. When presented with the opportunity to join a prestigious organization like MSC, which prioritizes independent dealer development, hands-on education, and upholds core values crucial for business success in our industry, I knew without hesitation that it was the perfect fit for me,” said Smith.

Larry Penn, MSC President said, “Jeff has been leading the charge in dealer education across North America for years, and his desire to help better everyone around him is a perfect match to MSC and we couldn’t be more excited to have him join us.”

Smith has garnered multiple industry accolades, including Manufacturer Support Tech of the Year, Multiyear Top 50 Retailer, as well as a Multiyear Top 10 Installer culminating with winning Installer of The Year. Beyond this, Jeff is a supporter of the competition scene, tuning numerous award-winning competition vehicles and is an active IASCA/EMMA Judge.

Smith will be active with MSC dealers daily, leaning on his experience with OEM vehicle technology, testing, and tuning to enhance the resources that MSC dealers can rely on.

For more information, please visit, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email

 About MSC

MSC is the North American Partner for premium brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, as well as Mobridge integration products. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.


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